The Let’s Colour Project is an initiaitve by some big paint companies to bring colour to grey areas around the world. They have currently worked in Brazil, France, the UK and India with local communities to transform and brighten up grey spaces. Something most of us are all too familiar with. There is nothing more depressing then being faced with grey concrete so I’m all in favour of transforming such areas.
As an example, this has nothing to do with the project, I saw this in London last weekend. A re-development project which opted for making a re-development look interesting and pleasant rather than being faced with miles of scaffolding and yellow boards:
Beats looking at yellow board!
Anyway, back to the project, this video was recently released featuring Jonsi’s Go which highlights some of the work.
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. These communities include:
The streets of Lapa, Rio de Janeiro, Brazil, where we added colour to homes and a hotel lobby with the local community. It will not only be appreciated by the residents but also the numerous visitors to the famous Lapa stairs.
A council estate in Aulnay-sous-bois, Paris, France. Since the 2005 riots this area has been in constant improvement and development, so it was the perfect area to bring some colour to the regeneration project that was already underway. The Let’s Colour Project had such an impact that it encouraged the local residents to host their own painting event in addition to ours.
Virginia primary school in Tower Hamlets, London, UK. Together with the parents, teachers and children we transformed the school’s playground, hall and a classroom with vivid colour. It injected enthusiasm and joy into everyone, particularly the children who helped us document the painting.
A community square, school and main road of Jodhpur, Rajasthan, India. Known as the blue city, we painted in shades of blue, purple and pink leaving this already vibrant city a little more colourful.